Many small businesses are under stress at the moment. With the economic disruption of the Covid-19 pandemic and the rapid digitization of commerce, companies need to adapt and update their sales channels to mediums that their consumers are comfortable with.
The world is going cashless, and application use is continuing to grow in all facets of business. The problem though, is that for many businesses at the moment, developing an application is costly, time consuming and the process is unfamiliar.
With over one million restaurants, and four million retail stores at risk of serious financial damage, the ones that are able to adapt and make the purchasing process convenient, safe and digital are the ones that stand the most chance of thriving in uncertain times.
OurApps and Elko set out to help these businesses do just that.
“We were talking about he can help businesses worldwide, how we can help stimulate the economy and save businesses. We ended up talking about this idea for restaurants and we ended up saying let’s not just do it for restaurants given the situation, let’s offer it to everyone who has a product or service.” – Helen Kramer – Founder, OurApps
It was decided that Elko and OurApps would get to work on a platform that allowed any business in the USA to build their own app easily, with no upfront fees or monthly subscription. This would reduce the barrier to entry for business down to zero, and allow them to digitize their offering and sell online, with the OurApps taking only a small percentage of revenue generated from the app.
Once the concept was agreed, Helen Kramer, the founder of OurApps, began to work closely with Elko to harness the power of the Elko App Builder, which would form the backbone for the platform and consumer app.
The Elko App Builder allows companies such as OurApps to not only create quality enterprise grade apps, but also ensure quality throughout the entire development process. It was the perfect tool for OurApps as it gives business owners easy access to application building, but also full control of the application once it has been developed.
THE FEATURE LIST
It was clear to both Elko and OurApps that the platform needed to have a feature list that would allow businesses to grow their app, make sales, and build better relationships with their customers without excessively increasing workload. That’s why they created a feature list in that includes:
- Customer login
- Full branding
- Integration with payment systems
- Product listing
- In-app purchases
- Contactless purchasing in-store
- Loyalty program
- Custom in-app announcements
- Push notifications to customers
“We want our platform and app to make application building accessible, make businesses safer and increase revenue for businesses worldwide.” – Helen Kramer
HOW IT WORKS
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